AI-native publishing
OddFrame runs your entire publishing operation with AI agents — marketing, creator outreach, community management, and live ops — at zero upfront cost. You keep more revenue. We do the work.
Traditional publishers take 40-50% and often require marketing budgets you don't have. OddFrame takes 0% upfront. We make money when you make money.
IMPRESS and Press Kitty are great tools. But you still have to operate them. Our agents work for you — monitoring, reaching out, engaging, and reporting without you touching anything.
You're a 3-person team. You need a full publishing operation. We give you one — creator relations, community management, press outreach, and analytics, without hiring a single person.
How it works
Our agents monitor Steam, Reddit, Twitter, and game dev communities 24/7 — identifying indie developers with polished games that deserve better distribution.
Personalized outreach to developers — not generic form emails. Our agents research each studio, craft relevant messages, and handle the conversation through signature.
Before your game goes live, our agents have already seeded your Steam page to 200+ YouTube creators, Reddit communities, and press contacts — all automated.
Discord, Twitter, Reddit — our agents moderate, engage, announce updates, and run retention campaigns. You make the game. We keep the players.
"The best game you've ever made will sell 200 copies if nobody knows it exists. That's not a game problem. It's a distribution problem. We've watched indie studios pour 3 years into a game and then hand it to a publisher who sends a newsletter. We're here to fix that."
— The OddFrame founding thesis
What you get
200+ YouTube and Twitch creators pre-researched, contacted, and tracked — per game, at launch.
Automated press kit generation, journalist identification, and personalized pitch sequences.
Your Discord and Reddit communities moderated and growing — 24/7, no humans required.
Automated wishlist campaigns, launch day alerts, update announcements, and retention events.
Real-time metrics on creator coverage, community growth, wishlist conversion, and revenue.
Clear splits, real-time reporting, and payments on schedule. No black box.
14,000 games launched on Steam last year. 90% made less than $10K. The bottleneck was never the game — it was the team needed to sell it. OddFrame gives indie studios that team without the cost.